VMware Enterprise Marketing Manager - Opportunity for Working Remotely in Des Moines, Iowa
VMware is looking for an experienced Enterprise Marketing Manager to join our US Enterprise marketing team. The Enterprise Marketing Manager is responsible for the development and execution of the integrated marketing plan that integrates all pipeline drivers across the Enterprise North Central region to ensure sufficient pipe coverage on day one of each quarter and to help move accounts through our sales cycle faster and more effectively.
You will work closely with the sales team to understand region-specific priorities in addition to partnering with Demand Center, Customer and Partner Marketing to create targeted marketing campaigns and initiatives that deliver best of breed content and experiences for our customers and prospects.
· Serve as an extension to regional sales leaders to support pipeline creation, acceleration and to ensure sufficient pipeline coverage at the start of each quarter. Earn the role of trusted advisor on all things pipeline to the sales leadership and the teams you support.
Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives. Act as primary marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions.
Partner with sales operations to monitor and forecast regional pipeline performance at the VP and RD level. Analyze data and review week-over-week performance reports to inform decision making.
Alleviate regional pipeline gaps by creating an integrated bridge plan that details the pipeline drivers you will activate.
Execute marketing programs designed to meet sales objectives including executive engagement, communication tools, demand generation and contact acquisition, executing on marketing plans that allow us to scale in region.
Ensure target customers & priorities are top of mind in all regional marketing activities.
Actively collaborate with the solutions marketing, demand center, customer and partner marketing teams on your region’s needs as you develop, plan, execute, align region plans, and leverage central resources in the market.
Work with partners and partner team to land and execute joint activities
Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets. Manage regional budgets, SFDC campaigns, and lead the process to meet operational targets and SLAs.
Bachelor’s degree, emphasis in marketing preferred.
A minimum of ten years field marketing experience supporting account executives and sales leadership
Knowledge of funnel lead generation tactics and sources
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
Ability to be creative, efficient, and productive with minimal supervision or guidance.
Excellent interpersonal and communication skills (both verbal & written).
Experience working with geographically dispersed teams and colleagues.
Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.
Ability to execute quickly with the ability to pivot projects as needs change.
Ability to work in a high-pressure environment and actively seek candid feedback from relevant stakeholders.
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.
Experience working in a fast-paced and highly cross-functional organization.
A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
Category : Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2021-06-08
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