Drake University Senior Director, Marketing in Des Moines, Iowa
Senior Director, Marketing
We are searching for an experienced and innovative leader to take charge of marketing for Drake University. Reporting to the Executive Director of University Communications and Marketing, you will help manage a highly respected institutional brand with nearly 140 years of proud history. Strong areas of focus will be helping drive student recruitment for seven colleges and schools, and strengthening engagement with alumni and donors. This work involves successfully integrating paid, earned, shared and owned media strategies, and requires strong collaboration and coalition-building. You will supervise a talented, hard-working staff (which includes our live English bulldog mascot, Griff II) and be supported by a team of passionate colleagues from across campus.
Lead marketing efforts for the University, and manage the Drake brand across the institution and its many departments and units. Help strengthen the University’s image and reputation while expanding reach, improving awareness and driving engagement. This work will involve the integration of paid, earned, shared and owned media, and require strong skills in collaboration. Maintain a strong primary focus on driving student recruitment. Work closely with the Provost’s Office, Admission and academic deans to identify and understand enrollment trends (undergraduate, graduate, and online), and develop targeted strategies for specific programs and prospective student types. Consult on brand management for alumni engagement, donor activation, and other areas of University Advancement, as needed.
Guide the development and implementation of audience-centered, data-driven marketing strategies with a digital-first approach whenever possible. Primary focus on the University and enrollment marketing; secondary focus on consulting for University Advancement and other areas on campus. Define and manage measurement, evaluation and reporting methods. Leverage data and analytics to identify opportunities for continuous improvement, both in terms of efficiency and effectiveness. Conduct, contract and/or compile supplemental research, as necessary. Foster innovation and collaboration within University Communications and Marketing, and with campus partners and vendors. Help select and manage vendors, as necessary.
Directly manage centralized staff, and guide the work of decentralized staff who share responsibility for helping market the University and its academic programs. Lead and guide the Marketing team (including external sub-contractors and/or student assistants). Provide daily coaching; facilitate performance discussions and reviews; and nurture professional development.
Serve on the leadership team of University Communications and Marketing, with shared accountability for departmental budget management, team development, and other priorities, as needed.
Manage the operating budget for the Marketing team, striving to efficiently steward University resources.
Other opportunities and duties as assigned.
You should have established expertise in strategic marketing and/or brand management, with an emphasis on digital and social strategies. While higher education experience is preferred, that is not required. What will help is a solid understanding of how to build a funnel, nurture relationships, and grow engagement over time. You should have at least 2-3 years of experience in a supervisory role.
Required Documents Message:
Additional Background Check/Offer Information, Application, Cover Letter, Employment Record Form, I-9, References, Resume/CV, W-4
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Drake University is an equal-opportunity employer and actively seeks applicants who reflect the diversity of the nation. No applicant shall be discriminated against on the basis of race, color, national origin, creed, religion, age, disability, sex, pregnancy, gender identity or expression, sexual orientation, genetic information, veteran status or any characteristic protected by law in its educational programs and activities, admissions, or employment..