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What You'll Do

Are you a marketing professional searching for an outstanding chance to develop impactful strategies in the retirement sales sector?

Join Principal Financial Group as a Senior Marketing Strategist (Retirement Sales)! This role will identify innovative strategic and consistent core content and messaging that effectively engages intermediaries, decision makers and current clients to gain strategic commitment for sustainable target market experiences resulting in growth opportunities. You'll provide research-based customer points of view and marketing guidance to the business. Actively promotes customer insights within the business unit and is an active contributor to the understanding and mapping of target markets.

Job Responsibilities

• Identify, develop, and establish core selling system marketing strategies for the defined contribution market

• Develop marketing strategies to deliver compelling messaging and positioning that effectively communicate Principal's value proposition and benefits to target audiences

• Develop stories and determine key content needs that will demonstrate our outstanding abilities and distinguish us from the competition

• Cultivate a deep understanding and application of target market research, marketing, and competitive trends, market dynamics, and regulations

• Track and analyze metrics of work efficiency and identify areas of improvement

• Work closely with cross-functional teams such as product management, sales, customer support to ensure alignment and drive success

• Conduct market research to find opportunities and gather insights about audience needs and preferences

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are

• Bachelor's degree or equivalent experience

• 8+ years of B2B retirement plan marketing experience with proven experience in helping to build strategic marketing programs that deliver strong results in the retirement industry

• You possess the ability to take a complex industry and simplify messaging that tells a remarkable story

• Comprehensive understanding of the financial services industry, major distinguishing aspects, benefits, as well as the target audiences and their outstanding needs

• You have a well developed understanding of Principal's business, products, the industry, competition, and market opportunities along with experience with identified audiences

• You demonstrate a strong level of knowledge of the marketing funnel and modern marketing strategies and tactics

• Ability to translate data analytics into actionable insights and implications

• Possess solid strategic and critical thinking skills

• Demonstrate strong influence and informal leadership skills, to manage collaborator expectations

• Willingness to travel, including overnight stays

Embrace an ambitious career with a team dedicated to delivering world-class solutions and flawless execution!

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$95200 - $182400 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10/11/2024

Most Recently Posted Date

10/15/2024

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