Work in Iowa Jobs

JOB OVERVIEW:

The

Sr. Specialist

,

Lead Generation and Marketing Campaigns will

be responsible for

optimizing

omni

channel

marketing campaigns

and

the lead

generation

center of excellence

.

In this role you will help plan and

enhance

marketing campaign

s

across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency,

provide

input on targeting and audience strategies, as well as

track and

monit

or

lead performance and

optimize

marketing

a

sales lead handoff

.

KEY RESPONSIBILITIES:

• Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com
• Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools ( Google/ Marketo ), statistical analysis tools, and campaign management software tools.
• Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

SCOPE:

Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization,

processes

and customers. Good judgment, strong analytical ability, evaluation,

originality

and ingenuity

required

to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required

.

COMPLEXITY:

Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise.

SUPERVISION:

Receive minimal instruction on day-to-day work and general instruction on new projects or assignments

.

May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature.

MINIMUMWORK EXPERIENCE:

Typically

5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.

PREFERRED EDUCATION:

Typically

a

Bachelor's Degree

or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be

required

to advance.

GENERAL SKILLS andCOMPETENCIES:

• High proficiency with tools, systems, and procedures
• Good planning/organizational skills and techniques
• Good decision making, analysis and problem solving skills with ability to multi-task
• Strong verbal and written communication skills
• Good presentation and public speaking skills
• Good interpersonal skills
• Good conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at ll levels within the company, begin to build partnerships externally
• Resolve complex issues in effective ways

SPECIFIC KNOWLEDGE and SKILLS:

• Minimum of 5
  • years' experience in digital marketing
• Strong organization skills and ability to manage multiple projects and work with multiple business partners.
• Working knowledge of Excel , Salesforce.com and Tableau
• Track record of using data and insights to drive change and implement new initiatives

Strong communication

skills, ability to clearly articulate insights to a wide range of audiences.

Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.

Intellectual curiosity, flexibility, and high attention to detail