Anthem, Inc Director Medicaid Plan Marketing PS25139 in West Des Moines, Iowa
Director Medicaid Plan Marketing PS25139
Location: United States
Requisition #: PS25139
Post Date: 1 day ago
Your Talent. Our Vision. At Anthem, Inc., the Government Business Division is focused on serving Medicaid, Medicare and uninsured individuals. Our commitment and focus on government health programs is the foundation upon which we’re creating better care for our members, greater value for our customers and better health for our communities. Join us and together we will drive the future of health care.
Join one of the fastest growing businesses in a company with the largest and most successful Medicaid business in the nation.
Location: this position is based in Louisville, KY. The candidate selected for this role will need to be based out of this office.
As a member of our Central Region Marketing Leadership team, the Director, Medicaid Marketing will be accountable for executing marketing strategies in a Medicaid Health Plan environment. This leader will work in conjunction with other Medicaid Health Plans, key business partners, and key corporate staff all to enhance national corporate branding efforts. This position will also develop objectives, policies and programs for marketing activities that directs and coordinates the efforts of marketing associates toward the accomplishment of corporate and key partnership objectives.
Primary duties may include, but are not limited to:
•Directs outreach planning and activities, which includes maintaining favorable relations with members, analysis of competitive products and outreach techniques, consumer research, marketing legislation, outreach budget and goals.
•Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback.
•Identifies and implements activities/services that promote member attendance and participation, member retention and growth, member health education and promotion.
•Develops education materials which address the cultural and educational diversity of membership.
•In partnership with Marketing Communications, responsible for identifying appropriate media opportunities and developing media relationships to assist in developing brand recognition.
•Participates in appropriate Board(s) and or committee(s) which will assist in the development of brand recognition.
•Other duties as requested or assigned.
Required: Bachelor’s Degree in Marketing, Business Administration or similar field. 5 years relevant experience; 10 years of sales, marketing or healthcare experience. 5 years of experience in a supervisory level.
Proven track record of designing, developing and managing sales, marketing, and community relations functions. Knowledge of Protocols and Process Regulations.
Preferred: Master’s Degree in Business, Health Care Administration or a similar field.
An Equal Opportunity Employer/Disability/Veteran
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